by Maddi Echsner | Sep 21, 2026 | For Stylists, Product Info
Who owns your hair color brand? If you’ve never asked that question about the color you mix every day, it’s worth pausing on. Who owns your hair color brand determines almost everything else about it — the ingredients, the price, and the relationship you...
by Maddi Echsner | Sep 14, 2026 | For Stylists, Hair Science, Product Info
Humidity does not care about the two hours you just spent perfecting a blowout. The second your client walks outside, moisture penetrates the cuticle, rearranges hydrogen bonds, and turns a glossy finish into frizz. For stylists working with curly or chemically...
by Maddi Echsner | Sep 8, 2026 | For Stylists
While the rest of the beauty industry is stressing over new tariffs, supply chain delays, and impending price spikes… I want to offer a little peace of mind. When international trade wars and tariff shifts hit traditional beauty brands, it’s almost always the...
by Maddi Echsner | May 19, 2026 | Product Info
I’m going to start with a confession: I used to absolutely hate 10-minute hair color. For years, whenever a brand launched a rapid color line, I rolled my eyes. In my experience behind the chair, 10-minute colors were plagued with problems. They grabbed too...
by Maddi Echsner | May 19, 2026 | For Stylists
I just got back from an incredible weekend at Convergence, the industry show hosted by the legendary Ted Gibson. It was a high-energy environment filled with some of the most talented stars in our industry. While the weekend was overwhelmingly positive, I...
