by Maddi Echsner | May 19, 2026 | For Stylists
I just got back from an incredible weekend at Convergence, the industry show hosted by the legendary Ted Gibson. It was a high-energy environment filled with some of the most talented stars in our industry. While the weekend was overwhelmingly positive, I...
by Maddi Echsner | May 19, 2026 | For Stylists, Product Info
In the corporate beauty world, “Mission Statements” are usually just expensive posters gathering dust on a conference room wall. They are filled with buzzwords like synergy and optimization, designed by executives who have never stood behind...
by Maddi Echsner | May 19, 2026 | For Stylists
It is Hairdresser Appreciation Month, and as I look at the breakneck speed of AI and digital automation, I’ve been reflecting on the one place that high-tech will never reach: The space between a stylist and their guest. Before I was the CEO of Jack Winn...
by Maddi Echsner | May 19, 2026 | For Stylists
The modern salon is a miracle of efficiency. Thanks to booking apps and precision scheduling, we finally have our boundaries back. We aren’t sitting around in break rooms gossiping; we are picking up our kids, hitting the gym, and arriving at the salon exactly...
by Maddi Echsner | May 19, 2026 | For Stylists
In the beauty industry, brands love a “pure” story. They pick a lane—”100% Organic,” “Vegan,” or “Clinical Strength”—and they stick to it across their entire line. It makes for a great Instagram aesthetic and a simple sales pitch. But as a chemist and a stylist, I’ll...
by Maddi Echsner | Apr 7, 2026 | For Stylists
Today, your social media feed is probably full of “pranks.” Brands are posting about hair-growth-inducing pizzas or shampoos that change color based on your mood. It’s all lighthearted and fun, right? I’m not laughing. Because while the marketing departments are busy...
